General Marketing & Team Support (40%)

• Supports the team by assisting with planning and overseeing of company and employee related events.
• When called upon, represents the department at marketing industry insurance industry and other public and community events and activities.
• Conceptualizes, develops and implements marketing and agency related materials to promote Island’s brand and programs to its target audiences, agents, agency partners, policyholders and general public.
• Supports the implementation of the corporate marketing and agency relations plan.
• Collaborates with team to create and manage marketing and agency relations materials, including brochures, flyers, and digital assets.
• Works along with other Marketing Consultants and outside venders to facilitate appropriate marketing programs and initiatives.
• Takes on supervisory responsibilities when called upon.
• Prepares reports, charts, graphs, proposals and presentations as requested.
• Provides marketing support to all company departments which promotes and supports the company’s business goals and strategies.
• Responds promptly to all inquiries and requests made by company supervisors and the Executive Leadership team.
• When called upon, represents the department at marketing industry, insurance industry, and other public and community events and activities.
• Supports the team by assisting other Marketing Consultants with promotional, company, and community events and activities.
• Participates in seminars and classes for knowledge and professional development.
• Provides support to other Tradewind Group affiliates as directed.

Media & Internet Marketing (35%)

• Oversees creation and management of the company’s social media accounts and internet marketing opportunities.
• Oversees development and maintenance of company intranet platform.
• Social Media & Marketing Strategy Development and Execution:
• Creates and implements comprehensive social media strategies to enhance brand awareness, engagement, and online reputation.
• Monitors social media trends, tools, and applications to optimize content strategies and engagement across platforms such as Facebook, X, Instagram, LinkedIn, etc.
• Collaborates with product development teams (Commercial lines, Personal lines and IC International) to market new insurance products.
• Creates and implements marketing strategies to promote and educate agents and customers about new offerings.
• Stays updated on social media trends and emerging platforms to keep company’s strategy current.
• Social Media Account Management:
• Oversees the daily management of social media accounts, including posting, scheduling, and responding to comments and messages.
• Ensures brand consistency in tone, voice, and terminology across all social media channels.
• Content Creation and Curation:
• Develops engaging and relevant content tailored to specific social media platforms.
• Curates content from industry news, thought leaders, and influencers to share on company social channels, fostering community and thought leadership.
• Develops and produces training videos and materials for internal teams and agencies.
• Designs and conducts agent satisfaction surveys to gather feedback and insights.
• Analyze surveys results and recommend improvements bases on findings.
• Internet Marketing, Website Management, and SEO:
• Implements and optimizes paid social media and internet advertising campaigns.
• Develops and executes internet marketing campaigns that leverage SEO, PPC, email marketing, and content marketing to drive traffic, engagement, and conversions.
• Oversees the updating, maintenance and optimization of the company website.
• Manages website design and functionality improvements, including user experience enhancements.
• Ensures website content is up-to-date, relevant and aligned with Marketing/Agency Relations goals.
• Analyzes website and social media analytics to improve search engine rankings and drive targeted traffic to company websites and social media profiles.
• Media Relations and PR:
• Builds and maintains relationships with media contacts, PR firms, and influencers to secure media coverage and collaborative opportunities in furtherance of promoting and maintaining Island Insurance’s brand.
• Works with graphic production vendors, public relations companies and researches companies to ensure that quality standards, budgets and deadlines are maintained.
• Develops promotional partnerships with public relations vendors and develop and execute public relations strategies focused on building relationships with agency partners and individual agents.
• Coordinates media outreach and manages press releases and other external communications.
• Drafts and distributes press releases, media pitches, and other PR materials to promote the company’s initiatives and successes.
• Develops print and other advertising media, when appropriate, to promote Island’s programs.
• Campaign Analysis and Reporting:
• Tracks, analyzes, and reports on the performance of social media, marketing campaigns, and internet marketing efforts, using data-driven insights to optimize future strategies.
• Provides regular reports to management on social media and online marketing performance, including key metrics.
• Crisis Management and Response:
• Monitors social media channels for potential reputational risks and develops strategies for mitigating negative publicity or customer concerns.
• Quickly responds to emerging crises or negative comments to protect and enhance the company’s reputation.

Budget Preparation & Management (15%)

• Prepares annual budget resource allocation relating to Media, which will be utilized in overall Marketing/Agency Relations annual budget.
• Handles monthly administration of budget, including, but not limited to, expense verification, monthly budget review and overall resource allocation for agency relations.
• Tracks expenses, analyze cost-effectiveness, and ensure budget compliance.
• Assists in development and management of overall Marketing/Agency Relations department budget.

Customer Service (10%)

• Displays a positive, cooperative, and service-oriented attitude when dealing with agencies, insureds, employees, and other stakeholders within the company.
• Promotes the economic, social, and political interests of Island Insurance in the community.
• Addresses concerns that are raised with empathy and compassion, aiming to quickly resolve issues. Escalate complex issues to your supervisor and/or Executive Leadership team as necessary.

Salary Range: $65,000.00 To $85,000.00 Annually